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Branding & Visual Design Identity

A brand that makes people stop and pay attention.

Your visual identity is what people remember when they’re not looking at your website. It needs to be worth remembering.

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About this service

What this actually means for you

Branding is more than a logo. It’s the visual language your business speaks — consistently, across every touchpoint. A strong brand makes you look credible before a single word is read, signals that you take your work seriously, and gives clients a reason to remember you over a competitor.

I work through your brand identity end to end: logo, color system, typography, and a kit of assets you can actually use. Everything is delivered in formats ready for web, print, and social media, along with a simple guide so your brand stays consistent no matter who’s using it.

What's Included

Everything covered, nothing hidden

Here’s exactly what I work through for every client who books this service.

Logo design (2 concepts)

Two distinct design directions to start from — not minor variations, but genuinely different approaches.

Color palette

A primary and secondary color system that works across digital and print, with hex, RGB, and CMYK codes.

Typography selection

Font pairings chosen to match your brand personality — display and body, with usage guidance.

Full file delivery

PNG, SVG, and PDF versions of your logo — light, dark, and full-color variants included.

Social media kit

Profile images and cover photos sized and exported for Facebook, Instagram, and LinkedIn.

One-page brand guide

A simple reference document so anyone applying your brand — a printer, a designer — does it correctly.

How we work together

Simple process, clear communication

I keep things straightforward. No confusing jargon, no chasing for updates — just a clear process from start to finish.

01: Brand discovery conversation
I ask about your business, your audience, your competitors, and the feeling you want your brand to evoke. This shapes everything that follows.
 
02: Two initial concepts
I present two genuinely different design directions. You choose one, or point me toward what’s working and what isn’t, and we refine from there.
 
03: Refinement rounds
Up to three rounds of revisions on the chosen direction until the logo and identity feel exactly right.
 
04: Final delivery
All files delivered in a organized folder with the brand guide. Everything is ready to use immediately.

FAQ

Questions I get asked a lot

Honest answers to the things most clients want to know before reaching out.

That hasn’t happened yet — the discovery conversation is thorough enough that I have a solid understanding of your direction before I start designing. But if you feel neither concept is close, we’ll discuss why and I’ll revise.
Yes, fully. Once final payment is received, ownership of all design files transfers to you. No licensing, no royalties, no strings.
Yes — and I’d recommend it. Starting with branding means your website is built with the finished identity in mind, so everything is cohesive from the start.
Typically 1–2 weeks from start to final delivery, depending on how quickly feedback comes back. I’ll give you a clear timeline at the start.

Ready to Launch?

Ready to get started?

Send me a message and I’ll get back to you personally within 24 hours — no bots, no sales team, just me.

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Let's start your Project